What does your brand stand for? Beyond the practical, everyday things that
your business does, why does it exist? We at Inspiworks help you to identify answers
to these questions along with a robust brand implementation.
You don’t get a second chance to make a first impression & the way you showcase your services/products is the first impression people have of your business.
Hence, creating a strategy & planning the execution are core aspects of a brand creation. Brand strategy & planning, provides the road map & direction for building a brand. We start by listening to you and understanding your business, the environment you operate in, your organization’s aspirations and objectives. By identifying your core competitive advantage, we will assist you in strengthening your position in your current market or entering into a new market.
Our work is based on the discovery and generation of relevant and differentiated insights that allow for strong emotional engagement with your target audience. All of our creative work is supported with clear, rational and logical executions.
How many times Shell changed its logo since 1900 – Ten.
How many times has Shell changed its name since 1900 – Not Once.
The lesson here is that names are forever. There is a whole science behind name and nomenclature. To prove that there is a science behind naming, remember that a lot of names do not even have a meaning in any language it is often just sound bites of syllables that create the right feeling. We apply the science, but only after we have done the market research.
Your Name & Tagline development is a crucial aspect to your branding process, we help you to come up with a company name for a start up or assist with a new name for an existing company as part of our name development service.
Logo an expression of what the brand stands for. It’s a metaphor. It’s a shorthand way of expressing brand attributes.
A well designed, intelligent, unique logo can make a big difference in the success of your company or project; and what is more important, your logo will symbolise your business for decades to come. It is the one aspect of your marketing that requires great care and consideration.
Visual Identity refers to visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. At Inspiworks we are experienced in helping businesses to develop a visual id that really characterise’s who they are and what their company is about.
We work to find out what makes your business unique and then develop a range of ways in which we can present that through materials and assets for both internal and external stakeholders you have
Brand Collateral is the collection of media/stationary used to promote the brand and support the sales and marketing of a product or service.
Every business needs some form of marketing collateral. It’s what signals to customers that you are professional and can be trusted. Without it, your business may appear small, lacking credibility or worse, untrustworthy. Well-designed collateral makes a good first impression and speak volumes about your business.
Brand collateral is used to support the sales process – sometimes doing the sales job for you, such as a website. In other cases, it serves as a reminder of a sales visit, such as a business card, brochure or branded pen.
Here are the few branding collateral we include in our branding process:
Marketing is no longer about the stuff you sell, but about the stories you tell.
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Everything you do, each element of your business or brand, from the colours and texture of your packaging and business cards, to the staff you hire is part of your brand story and every element should reflect the truth about your brand back to your audience.
If you want to build a successful, sustainable business and a brand that will garner loyalty, and if you’re lucky become loved you have to start with your story.
The world’s most successful brands don’t behave like commodities & neither should you.
Quite simply, we believe digital is the single, biggest medium on the planet. It requires brand new thinking to solve business, brand and marketing challenges.
Publicity is non-personal communication, that is typically in the form of a news story, that is transmitted through the mass media. The way it often works is as follows: a company sends a press release to the media (e.g., New York Times, Fox News, etc. ) with the hope that it is newsworthy enough to be mentioned in the mass media. The advantage of publicity, besides the fact that it is free, is that it tends to more credible than advertising.
At Inspiworks we’ve expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialty experts under one roof. We don’t wait for our clients to tell us what services they want; we work together as a team to determine what they need. Call it integration, collaboration or teamwork — we simply call it the everyday practice of doing what’s right.
Brand continuity is essential for success because it helps businesses reinforce their image. The more often customers see the same message or image, the more likely they’ll retain it.
For example, imagine if a particular business did not take a coordinated approach to its marketing efforts, and changed its logo colors regularly. Or, if one of its staff members decided to change the branding message to suit their own tastes. Customers would be confused by the mixed messages, and mistrust would begin to grow.
An inconsistent brand makes it difficult to build a strong reputation, and it’s little wonder why marketing departments spend a great portion of their budget ensuring the coordination and consistency of their brand.
Simple, effective and precise articles for your business success.