A picture is worth a thousand words, a video is worth a million.
The average online attention span is less than 8 seconds. You can’t beat that just by using text on your website. You need more!
An explainer video can show your customers how to access and use each and every function of your product and service. It’s the equivalent of a face-to-face product or service demonstration.
Motion graphic explainer videos engage your viewers and allow them to imagine themselves as a participant rather than just a consumer of your product or service. They are a great jumping off point for establishing relationships with your customers!
Initially, consumers want to watch a 1–2 minute video to see if they are interested in a product or service rather than read through or watch an in-depth analysis. The excitement and interest generated by a short video will often prompt viewers to follow up by exploring your website or setting up a phone call or meeting.
Explain the problem. Show off the solutions you offer. Get better conversion than ever.
Generally, explainer videos use animation and text throughout and start by explaining the problem that the product or service aims to solve. The aim of the video is to be fun and engage the audience throughout with the ultimate goal of improving conversion rates on websites and landing pages.
We work with you in articualting the problem your product/service solves. Our content writers then translate everything into a script that captures the essence of the problem & the solution. The script is crafted based on the fact that it will be complimented by animated visuals. Right selection of words and storytelling are the essential components of script writing for explainer videos.
These are a series of sketches or vectors that reflect the animation and highlights the key events. This process also gives you a better idea about the timing and flow of the animation.
The script is then converted into still visual imagery or ‘storyboards’ that help simplify and explain your message. These are a series of sketches or vectors that reflect the progression of the animation and highlights the key events.It also gives you a good idea about the flow, and timing of the animation. This is a crucial step in the process as it is the key to simplifying the idea into images that everyone can relate to. We will give you up to four revisions to ensure you are fully satisfied before you sign off and move to the next stage.
We can provide the voiceover, music and sfx via our awesome team of professional voiceover artists & sound engineers who breathe life into the script.
We have an awesome team of professional voice over artists who can breathe life into the script like you never imagined. A professional voice over is a very important element as it adds that crucial sensory layer and gives the animation it’s soul. We can provide voice overs in either English or American accents. Our voiceover artists offer a variety of styles so you can be sure to get a voiceover that suits your video.
We will also provide a high quality audio track to act as the backing for your video. You will have the option to choose from four different tracks. We also add sound effects to bring your video to life.
The 2009 Forrester study says, “pages with video are 53x more likely to rank on the first page of Google search results.” Yes, that study is six years old, but the point remains – Google prioritize video results.
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
Not only can visitors to your site quickly and easily learn about your business, but visitors can also share these videos with others they know. Some explainer videos even go viral on websites such as YouTube. Even if this isn’t the case, however, when a visitor shares your explainer video with someone they know can benefit from what your business has to offer, it increases your chances for making another sale.
Simple, effective and precise articles for your business success.